Lou’s favourite work is creating for editorial publications. Creating images in collaboration with a photographer and art director is her happy place - striving for the best and doing justice to a brief or author’s recipes and writing. She shoots for publishers, cookbooks and magazine alike including online content.
Lou handles commercials, marketing, packaging and all your social media content with precision, care and planning. She especially loves a challenge and pushing herself beyond expectations.
Ice block and dry ice ready to hand, along with a chisel and hammer for custom ice cubes. Lou knows how to keep the fizz fizzing and the drinks looking chilled. She employs science and natural techniques alongside some traditional problem solving to ensure drinks look there best and hold for long enough to capture. It’s not rocket science - but it does require thought and careful planning.
A member of the Guild of Food Writers, Lou has written 3 cookbooks to date (all published with Quadrille) and she is working on her fourth. She is equally happy writing for others as for herself. Here are a selection of books she has styled the food for along with her own books. Do contact her for help with recipe writing and for rates.
Always looking to experiment and play, Lou loves to make new work even if it’s not paid. The freedom that comes from discovering possibilities and testing out new collaborations is worth the time and expense.
TV, Commercial and Film credits include:
Kahlúa X Tony’s Chocolonely Martony commercial, 2025 Drool Productions, Home Economist
Furniture Village Christmas Campaign, 2024, Black Lab Films, Home Economist
The Makery, 2024 Season 3, Terrific TV - Home Economist
The World Cook, 2023 Season 2, episode 1, Amazon Prime - Home Economist
Big Zuu’s Big Eats 2022 Season 4, Episode 3, Boom Cymru - Home Economist
The World Cook, 2022 Season 1, episode 1, Amazon Prime - Home Economist
Mary McCartney Press Show 2021, Discovery Plus - Home Economist
Celebrity Best Home Cook 2020, BBC - Home Economist
Jamie’s Ultimate Christmas 2016, Channel 4 - Home Economist
Great British Menu 2015, Season 10, Optomen Television - Home Economist
